Blake Shelton Reveals 'First Look,' Details About Competition Show

Blake Shelton and CBS shared a “first look” at the upcoming competition series that the country megastar executive produced with Yellowstone’s Taylor Sheridan.

The Road features a dozen up-and-coming artists opening for Keith Urban with the hopes of winning over the audience at each show to advance through the competition. “Here for the Party” icon Gretchen Wilson serves as the tour manager.

Wilson added that “we have some very talented people that came to compete, but when you get out here, opening for Keith’s audiences is not for the faint of heart.” She also revealed for the first time in the “first look” on Wednesday that “the winner of this competition gets a record contract and a quarter of a million dollars.”

CBS revealed the 12 contestants earlier this summer:

Adam Sanders, 36, from Lake City, Florida

Billie Jo Jones, 34, from Emory, Texas

Blaine Bailey, 23, from Tahlequah, Oklahoma

Briana Adams, 30, from Winchester, Texas

Britnee Kellogg, 40, from Anthem, Arizona

Cassidy Daniels, 25, from Marion, North Carolina

Channing Wilson, 49, from Lafayette, Georgia

Cody Hibbard, 32, from Adair, Oklahoma

Forrest McCurren, 35, from Jefferson City, Missouri

Jenny Tolman, 29, from Nashville, Tennessee

Jon Wood, 28, from Wake Forest, North Carolina

Olivia Harms, 29, from Canby, Oregon

The Road will premiere on October 19. The show will air on Sundays from 9 p.m. to 10 p.m. ET/PT on CBS, and will be available to stream live and on-demand on Paramount+.